| Industry Stones, Ceramics & Building Materials | Location Surat, Gujarat, India | Engagement Type Business Management & HR Consulting | Founded 2014 |
EXECUTIVE SUMMARY
Platina Stones and Ceramics is a Surat-based partnership firm incorporated in 2014, engaged in the wholesale and retail trade of premium building materials. The company’s product range spans floor marble, designer tiles, vitrified and GVT/PGVT tiles, kitchen sinks, sanitary ware, wooden flooring, bathroom wash basins, and Kota stones. Led by partners Mr. Manish Jain and Mr. Bhavesh, the firm serves both retail customers and trade buyers across the construction and interior fitting segment.
As the business grew, the leadership began encountering management challenges that could not be resolved through the firm’s existing internal capabilities alone. Following an introduction to Dr. Meenu Rathore, Platina engaged her for a comprehensive business management and HR consulting programme. Within the first year of engagement covering FY 2021-22, the company achieved a growth rate of 140%. The partnership has since extended, with a structured road map now in place through to 2025.
THE CHALLENGE
Platina Stones and Ceramics had grown steadily since its inception, but as the business scaled, the complexity of managing operations, people, and targets increased in ways that informal methods could no longer address effectively. As Mr. Manish Jain noted in his testimonial, a certain level of growth is always manageable, but beyond that threshold, structured management challenges emerge that require deliberate intervention.
The specific challenges the company faced included:
- Absence of a structured work culture: The organisation lacked a defined working environment with formal norms, policies, and behavioural expectations that could support consistent performance at scale.
- No employee incentive structure: There was no formal system to financially motivate employees or link their effort directly to reward, limiting individual drive and retention.
- Lack of policy documentation and implementation: Key policies governing employee conduct, performance, and operations had not been formalised or consistently applied across the team.
- No structured target review mechanism: The firm had no regular meeting cadence to review weekly targets, hold the team accountable, or course-correct proactively.
The leadership recognised that to achieve the growth ambitions they had set for the firm, an external management partner with a structured approach was essential.
THE APPROACH
Following an initial meeting with Dr. Meenu Rathore, in which the leadership was immediately convinced by her attitude and approach, the engagement was initiated with a focus on building the foundational systems the business needed to scale sustainably. The work was structured across three primary areas:
1. Work Culture Development
A comprehensive work culture framework was developed for Platina Stones and Ceramics. This included the design and implementation of an employee incentive structure to directly link performance to reward. Organisational policies governing conduct, processes, and accountability were formalised and put into practice, creating a consistent and professional operating environment across the firm.
2. Weekly Target Meetings
A structured weekly target meeting cadence was established, creating a regular and disciplined forum for reviewing progress, identifying bottlenecks, and keeping the team aligned with business objectives. This mechanism transformed target management from a reactive activity into a proactive one, giving the leadership visibility and control over weekly performance.
3. Road Map Development Through to 2025
Beyond the immediate operational improvements, Dr. Meenu Rathore worked with the partners to design a structured growth road map extending through to 2025. This strategic road map provided the leadership with a long-term implementation framework and served as an anchor for all ongoing decision-making, ensuring that daily execution remained aligned with the firm’s growth trajectory.
RESULTS AND IMPACT
| 140% Revenue Growth in FY 2021-22 | Road Map Designed Through to 2025 | Auto Mode Operations Self-Sustaining |
The outcomes of the engagement were both rapid and far-reaching:
- 140% Revenue Growth: In FY 2021-22, the first full year following the engagement, Platina Stones and Ceramics recorded a revenue growth rate of 140%, a result the leadership directly attributed to the structured systems and culture put in place.
- Structured Work Culture: A formal, policy-driven work culture was successfully established, with an incentive structure in place and documented policies governing team conduct and performance.
- Consistent Target Reviews: Weekly target meetings became a reliable feature of the organisation’s operating rhythm, keeping the team focused, accountable, and aligned with goals.
- Operations on Auto Mode: The cumulative effect of these systems is that the business now operates with a degree of self-management, reducing the dependence on founder-led direction for day-to-day performance.
- Long-Term Road Map in Place: A clear, structured road map through to 2025 ensures that the firm’s growth is planned, measurable, and supported by a capable implementation partner.
CLIENTVOICE
Manish Jain and Bhavesh, Partners
Platina Stones and Ceramics
"Up to a certain level, everything is manageable, but as you gradually grow, you start facing management challenges. In the very first meeting, we were very convinced by the attitude. We developed our work culture, employee incentive structures, policies, and weekly target meetings. We have achieved good results for the year 2021-22 with a growth of 140%. We are now designing a road map till 2025. Having a good implementation partner has made us very relaxed."